What are the steps in a survey project?
A successful survey project depends upon having 1) a robust process and 2) expertise in designing surveys , getting responses, analysing results, presenting results and planning action. Check out our Ultimate Survey Guide . Establishing clear go...
What is the importance of survey policies?
Clearly defined and communicated survey polices are essential in a survey project. Survey policies guide the actions and decisions of those who manage the survey project and also protect the respondents.What to consider when developing survey poli...
Are there any guidelines for writing survey questions?
After considering the bigger picture goals and objectives when designing a survey, the next step is to start writing survey questions. The survey questions you create must be designed to achieve your survey goals and objectives. They shouldn’t ask...
What question types are commonly used in surveys?
There are several different types of survey questions you can ask in a survey. Each question type has pros and cons. Question types include closed-ended, open-ended, rating scale, demographic and multiple choice. The type of questions to ask will ...
What should be considered when conducting a survey pilot?
Conducting a survey pilot is essential. Piloting the survey and the communications helps confirm the validity of your questions and the effectiveness of the messages in your communication. The survey pilot should identify questions, messages or in...
What is the importance of demographic questions?
Demographics refer to the characteristics of a specific population of people. They can include a range of characteristics such as age, gender, education level, profession, organization type, employment role, occupation, location, income level, eth...
What are some guidelines when asking for comments or free text responses?
Free Text questions asking for respondents to comment can provide valuable information in a survey. However, there are some factors that should be considered when deciding on the use of free text type questions. The aims and objectives of the surv...
Why is the multiple choice survey question so popular?
If you’ve taken any kind of survey you’ve mostly likely answered a multiple choice survey question presented in one of several different ways. Why is the multiple choice survey question so popular? It’s because they:are easy to understandare adapt...
What should I consider when sending survey invitation emails?
Survey emails are the most popular way to invite people to complete surveys. And great survey invitations make people want to help you. If you can do that, then you are well on your way towards maximum engagement.First things first: Don’t be a sp...
What should I consider when creating Rating Scales?
Rating scales are one essential component of survey questions. Key questions to ask when designing rating scales include:How many scale points should my survey have?How should response options be labelled?Is a middle response necessary?Goals when ...